Today in H&M, wedged amongst the
many, many rails of sale clothes, I got to thinking about throw-away
high street fashion.
It's no secret that clothes
purchased on the high street lose the majority of their value as soon
as they're bought by the customer. It seems like a good idea at
the time, in the seductive atmosphere of the shop, because you feel like you really want a peplum top or some harem pants. But a few weeks down the line when everyone hates peplums and harems,
you're just left with some over priced garments that are now worth
nothing and you won't wear again, ever. The bottom line is...we are
obsessed with high street trends that change from month to month,
rendering the purchases of months past as worthless.
This is bad for several reasons.
Firstly, it's just pure wasteful. Secondly, our drive to have the
latest 'on trend' item is turning us in to slaves, literally
consuming whatever fad is thrown at us. Thirdly, as well as making us slaves, it's transforming us in to the spitting image of each
other, which is dull, to say the least. Finally, it's fuelling cheap
foreign labour and has already completely obliterated the British
sewing/textile trades.
So to save you from having to fall
in to this horrible high street fashion trap, I have concocted some
tips, so you won't have to be a slave to the shopping centre
ever again (p.s. peplum tops aren't a good idea, even if everyone
says they are).
1) DON'T GET SEDUCED
Avoid items that you're unsure
about, but you talk yourself in to buying because they're of the
moment.
2) DEVELOP YOUR OWN STYLE
Get to know your own style and
tastes. Understand what suits you, and develop it. It may involve
making some crappy fashion faux pas, (which may well end up being amazing) but that's part of it. This way you'll know which
trends to pursue and which to ignore.
3) INVEST, DON'T JUST BUY
If you're in to fashion, it's fun to
observe what designers are doing and watch how trends develop across
the seasons, but the high streets take on these changes is fickle and
cheap, so if you really like a trend, invest in an item that will
stand the test of time, not necessarily an expensive item, but one
that could be interpreted in different ways. To elaborate, take the
trend of Navajo (which seems to be going on forever?!) as example.
Instead of buying an all over Navajo print dress which is pretty
great now, but won't be in a year or two, buy a vest, shorts or
accessory featuring Navajo embellishments that will be transformed in
to a brand new look when this stubborn trend is finally put to bed.
4) CONSIDER WHICH BRANDS YOU BUY FROM
As an avid Ebayer (both seller and
buyer) I have noticed certain brands always do well on Ebay. Two that
instantly come to mind are Topshop and Urban Outfitters. In my
experience, you can often make a profit on items from these brands if
you sell them even second hand on Ebay. So, if you're in to Ebay, it
would make sense to consider how sell-able an item will be when you
buy it.
5) SIT BACK AND WAIT IT OUT
To be honest, most of these trends
come and go so quickly that just turning a blind eye for a bit, when
you're really broke, or can't be bothered with all the fussing, could
be the solution. Another trend that you'll want to buy in to will be
just around the corner anyway.
6) SWEET CHARITY
Charity shops are literally one of
the best ideas ever, I think. They provide a place to unload your old
high street mistakes and they supply people like me with a weird and
wonderful selection of oddities and stuff. If in doubt, just visit a
charity shop and find a few cheapo bits to refresh the items you
already have. Thus giving money to charity, not fuelling this crazed
high street consumer mess, and not spending as much cash.
7) BUY VINTAGE
Generally, clothes from 20 plus
years ago are much better made and have stood the test of time. They
are also extremely coveted by many. Therefore buying vintage can be
seen as an investment. It's like that thing they say about cars and
houses. Buying a car sucks your money, because it costs to keep it
and it loses money with age. Buying a house is a financial asset, and
it maintains/increases it's value over time.
Keep your vintage well, and you
could end up making a profit from it when it's day with you is done.
Lastly, and to emphasise the importance
of having your own sense of style...
Being inspired and influenced by
high street/catwalk/street trends is good, but don't be a
fashion puppet. I think it's important to develop your tastes and
follow your instincts, without taking it all too seriously. Fashion
is, after all, temporary. The beauty of it is it's ever evolving and
shifting nature. So be an observer, not a slave. Having a strong
sense of personal style is the key.
The End